Search Engine Optimization Consulting Services
The last decade witnessed a definite change in the way we conduct business. The Internet has moved beyond being just a promotional tool and every day more and more businesses around the world are reaching new audiences, mobilizing information and seizing upon business opportunities in ways that were unimaginable just a few years ago. I have been lucky enough to develop professionally during this time, gaining precious knowledge on how use these tools and keep up with trends. I offer your business my +10 years of experience in organic SEO techniques in real estate, tourism and language industries. I also translate content of French PPC campaigns for customers all over the world. My focus is on making your business grow along with mine. Get in touch with me to see how I can help you in this global economy.
Ranking well in Google is a must and you are probably aware of that. Facebook may be reaching a larger market share but to date, Google still prevails in terms of bringing the most interesting sales leads or higher conversion leads to its users.
Onsite Website Optimization
To achieve good rankings, website content, source code, images, file names, and such need to be optimized. That’s the so-called onsite optimization. In order to make your website marketable to the world, the HTML code needs to be optimized to meet the criteria search engine spiders are looking for. This includes placing the right keywords in the right places, writing the metatags to include your keywords, enhancing the text content of your website, and checking the site’s structure and internal links.
In addition to onsite optimization, your website needs to be promoted on other websites and receive “votes” which help increase your positions in search engine results pages (SERPS). For a detailed quote or to inquire about my rates, feel free to send me an email or contact me via the online form. I will provide you with feedback on things that you should keep in mind to ensure high search engines rankings in Google and Bing. I will describe the different challenges in simple terms and brief you on techniques that work for optimal results like directory submission, link wheel, press release distribution, link building, link exchange, blog commenting and posting, article marketing, etc.
Link Popularity for Better Google Rankings
For your website to show up in the top 10 or 20 items of a search query, it needs to have related inbound links pointing to it and these must ideally come from relevant and related websites, that is to say from your niche or your geographical area or any additional services that you offer. In the early ages of Search Engine Optimization, quantity was the major ranking factor. This is no longer the case.
What does it mean? Search engine spiders (or robots) use link popularity (among other factors) to evaluate the relevance of your website. For them, the more links (of good quality and on-topic) pointing to your site, the better. They assume that if many sites point to yours, it must be relevant and is considered an authority in its field. So focus on getting links from related websites, and it will pay off! That’s what I can help you achieve.
Despite being a criticized technique, registering your website on general online directories and quality oriented directories will eventually increase the amount of backlinks to your website, and therefore your positions for your chosen search engine keywords. It can be tedious to submit your website to hundreds of directories but it pays off in the long run. I will only focus on those that drive traffic to your site (read Google and Bing) and those that provide Page Rank benefit. I will ensure continuous efforts during 6 months which is the normal time frame after which you can start seeing results. When providing you with a quote, I will either quote for my time excluding registration fees on these directories or provide you with a complete package.
Blogging should become a new habit for your website, if it is not already the case. Posting news and articles about your business adds content, relevance and authority to your website. It shows that you know your subject and that your website is alive and kicking. Besides, search engines tend to love blogs as they provide fresh content. Blog posts can easily be relayed on social media platforms like Twitter and Facebook, which also contribute to your rankings in some ways. Most website owners want a quick solution to get higher rankings and do not want to take the time to maintain a blog despite the many benefits this has. I have managed to convince a few customers of the importance of a blog, and those who listened have achieved better rankings than those who continue to engage in old fashioned SEO techniques like link exchange.
Commenting on third party blogs related to your niche or your industry is another way of achieving authority, and only you as an expert can provide insights. However, as part of my services, I can help you identify these niche blogs where you can comment or publish an article or a given piece which will be highly regarded.
Article Marketing and Press Release Distribution
This technique is somewhat related to the previous one in that it is about content. Publishing articles on third party websites or distributing your press releases can significantly increase your incoming traffic in the short run, and help you maintain your rankings in the long run, as some websites will retain your press release for a longer period of time.
As you can see, there are many techniques to improving your rankings and the key is to combine them all so that your Link profile is a balanced mix. The important thing to remember when trying to rank well is to get links from a variety of sources, and these should look as natural as possible.