Real Estate website promotion specialist
| Besides translations, I am specialized in promoting multilingual real estate websites on the Internet.
I'll provide you with feedback as to things you should keep in mind to ensure your presence in most important search engines (Google, Yahoo and MSN) I'll briefly describe in simple terms the different aspects of the market and I'll organize a link exchange campaign for you. |
In order to make your real estate website marketable to the world, the HTML code needs to be optimized to please the spiders. This includes placing the right real estate keywords at the right places, enhancing the text content of your site, checking the site's structure and internal linking.
For your site to show up amongst the top 10 or 20 for a search query, it needs to have related inbound links pointing to it, they must be real estate related or have something to do with your geographical area.
What does it mean? Nowadays, spiders use this technique to assume the popularity of your site. For them, the more real estate related links (of good quality and on-topic) pointing to your site, the better. They assume that if many sites point to yours, it must be relevant. But more than quantity, it's the quality that matters. So focus on getting links from real estate websites! That's what I'll do for you.
Registration of your site in many general and real estate directories will eventually increase your amount of backlinks and hence your positions for your chosen real estate terms. It can be tedious to submit your website to thousand of directories but it pays off in the long term. I will only focus on those that drive traffic to your site (read Google, Yahoo and MSN) and those who provide Page Rank benefit. I'll ensure continuous efforts during 6 months which is the normal time frame after which you can start observing results.
If you have a decent marketing budget for you real estate marketing campaign, I can help you set up an account on PPC (Pay per click) search engines like Google Adwords, Yahoo Marketing to ensure maximum exposure in a minimum of time. This is the best option while waiting for your site to show up in the organic (read: not paid for placement) results.
Much confusion exists between Directories and Search engines. Let me explain briefly the difference and the major players in today's world. I will be talking only about the main players for the English speaking market. See my multilingual real estate promotion services here.
Directories
Names like Yahoo.com!, Dmoz.org are often mistaken for search engines in common terminology. Actually, they are what we call 'directories', even if the first relies on 'spiders' to provide additional results. Needless to say that inclusion in these two are necessary to ensure a maximal web presence. Yahoo charges $299 per year while the other remains free but the inclusion is quite painstaking sometimes. Both have a major impact to guarantee good positions in a great deal of spiders. There are strict registration criteria to follow to ensure a maximum exposure.
Search engines (Spiders, crawlers or robots)
The top three search engines are Google.com, Yahoo.com and MSN.com, etc. All others are pretty much dead or bring little to no traffic.
They use a robot called 'spider' or 'crawler' (e.g : Google uses googlebot which crawls your website to feed its database).
Getting good positions in Google.com depends on your skills, the page rank (PR) of your website, the content and the amount of backlinks, and time. Google is the Nr1 engine, you can't do without it, but it also takes time to obtain good rankings, especially if your site is new.
Note that automated ranking software could get your site banned, the same goes if you don't play by their rules.
Click here to see what should NOT be done. If you have no clue on what to do, contact me.
I'll get the best possible ranking for your money. And by the way, do no ever trust a company or individual that will tell you they will get your site number 1 for sure! Achieving good rankings in Google will most likely get you well-positioned in Yahoo and MSN as well, the latter being the easiest of the three, but bring very little quality traffic.
Pay Per Click (PPC)
The two main players are Google Adwords and Yahoo Search Marketing, forget about the others.
Basically, you register with them and bid to determine the position you want to get by defining a cost per click. Usually, being in the top three bidders will help you show up in other search engines or indices like Yahoo.com and MSN.com.
It is recommended to use "Pay per position search engines" when you want to achieve ranking and traffic quickly or when you want your ad to show up for a word or expression that otherwise is too difficult to get in the free results.
Note: This text was written by a French native speaker and may contain English mistakes.
